Manage private offer plans & private offers

In the Partner Sales Console, you can manage private offer plans from build partners of Google Cloud Marketplace apps. With a private offer plan, a build partner offers a discount as an incentive to partners who resell their products. You can then create a private offer for your customer to give discounts on the build partner's products.

Review & accept private offer plan from build partner

Requires having the Google Cloud Reseller Administrator or the Marketplace Order Specialist role. For details, go to Assign Google Cloud reseller roles & permissions.

When a build partner creates a private offer plan, you are notified in the Partner Sales Console.

  1. Sign in to the Partner Sales Console.
  2. Click Private offer plans.

    Tip: To view pending offers, you can also click Alert .

  3. For Pending acceptance, click a private offer plan to review the details.

    For details, go to Information in private offer plan (later on this page).

  4. Choose an option:
    • To accept the plan, at the top, click Acceptand thenConfirm acceptance.
    • To reject the plan, at the top, click Reject, select a reason for the rejection, and then click Confirm rejection.
  5. (Optional) To view the history of a plan, click the name of a private offer plan, then scroll down to review the information in Key events.
  6. (Optional) To view the history of a plan, click the name of a private offer plan, then scroll down to review the information in Key events.

Information in private offer plan

The information you get in your Partner Sales Console about the private offer plan depends on the pricing model selected by your build partner.

Private offer plan Description
Build partner Name of build partner
Contact name
Contact email
Build partner contact name and email address
Plan name Name of build partner's plan
Plan ID Unique ID of plan
Status Status of plan:
  • Pending acceptance
  • Ready to use
  • Ready to use in future
  • Used
  • Expired
  • Canceled by build partner
  • Rejected
  • Completed
Acceptance due date The date the plan must be accepted
Scope and duration Description
Scope Use with one or multiple customers
Start date
End date
The plan's start and end date
Billing account
Subaccount
Billing account (for multi-use plans) or subaccount (for single-use plans)
Customer Customer's organization name where the plan's subaccount is assigned
Notes to reseller Notes from build partner about plan
Product and pricing Description
Product Name of product
Plan Information about product
Pricing model
  • Flat fee
  • Flat fee with usage
  • Usage only
  • Commitment discount with additional usage at list price
  • Commitment with all usage discounted
For more information, go to Pricing models for private offers.
Feature list List of product features
Proration
  • On–The customer is charged on the first day of each month
  • Off–The customer is charged on the same date of each month
Payment amount & schedule Details of payment amount and frequency of payment
Offer duration How long the offer is available
Partner discount on flat fee
Partner discount on commitment
Percentage amount of discount from build partner to reseller (doesn't apply to usage portion)
Commitment discount Percentage amount of commitment discount
Usage discount Percentage amount of usage discount
Offer settings Private offer settings, such as the following:
  • Start date–If you're able to schedule the offer to begin on a specific date
  • Auto-renewal options–Whether you can automatically renew the offer, and if so, the maximum number of times
Total flat fee
Total commitment
Total discounted commitment
Total cost of the offer over its entire term (excluding any usage portion)
Total wholesale cost Total flat fee or commitment cost of the offer over its entire term, including the partner discount on flat fee or commitment, and commitment discount (if applicable)

Create private offer for customer

After you review the private offer plan from the build partner, you can create a private offer for your customer.

Requires having the Google Cloud Reseller Administrator or the Marketplace Order Specialist role. For details, go to Assign Google Cloud reseller roles & permissions.

  1. Sign in to the Partner Sales Console.
  2. Click Customers, then click the customer that you want to create the offer for.
  3. Click Private offersand thenCreate private offer.
  4. Next to the product that you want to choose, click View options or Select.
  5. Next to the plan that you want to use, click Use this plan.

    Tip: To get more information on a plan, click View plan.

  6. Complete the following information:
    • Customer
    • Seller
    • Product configuration and pricing
  7. Click Continue.
  8. Review the offer and click Create private offer.
  9. Copy the offer URL, email it to the customer, and then click View offer.

The status of the private offer in the Partner Sales Console changes to Pending acceptance. Your customer can review the offer using the URL.

Extend the deadline or cancel an offer

If you want to give your customer more time to accept an offer and you don't need to modify other parts of the offer, you can extend the acceptance deadline. You can also withdraw a pending offer that you have already sent to a customer.

  1. Sign in to the Partner Sales Console.
  2. Click Customersand thenselect the customer and click Private offers.
  3. Click Moreand choose an option:
    • To change the acceptance deadline, click Extend acceptance due date and select a new date. The date must be within the validity period of the private offer plan.
    • To withdraw an offer, click Cancel offer and optionally add a reason for canceling the offer (the reason is displayed only to your team and isn’t visible to the customer).
  4. Click Save.

Review a private offer

You are notified in the Partner Sales Console when a customer accepts a private offer. To review, click Alert .

To review the status of a private offer:

  1. Sign in to the Partner Sales Console.
  2. Click Customersand thenPrivate offers.
  3. Review the status. Offers can be:
    • Published—You published the offer but the customer has not accepted.
    • Accepted—The offer has been accepted but hasn’t started.
    • Active—Offer has started.
    • Expired—The specified due date for acceptance has passed without the customer accepting the offer.
    • Ended—Offer was accepted, became active, and passed its end date.
    • Canceled—You withdrew the offer.

Archive a private offer

You can move active, expired, canceled, ended, or unavailable private offers from the Main view to the Archived tab. Even after archiving, you can access and manage your private offers in the Archived tab.

  1. Sign in to the Partner Sales Console.
  2. Click Customersand thenselect the customer and click Private offers
  3. Click Moreand thenArchive.
  4. (Optional) To remove the offer plan from the archive, click Moreand thenUnarchive.

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