Compare invoices with reporting

Tracking ads

Tracking ad impression costs are calculated using the standard impression rate: (Standard Ad CPM) * (Impression Count) / 1000.

Tracking ads click costs are calculated using the standard click rate: (Standard Ad CPC) * (Click Count).

If your tracking ad is used for both impressions and clicks, the fee being charged will depend on whether the placement received more clicks or impressions.

• In cases where clicks are lower than impressions, your campaign will be charged based on the impression count.
• In cases where clicks exceed impressions, your campaign will be charged based on the number of clicks minus impressions.

Calculate Tracking Ads

To understand how the tracking ads fee is calculated:

1. From Reporting & Attribution, click Report builder, click New report > Instant reporting.
2. Create New.
3. Select your desired invoice month of service
4. Add below dimensions
   • Campaign
   • Campaign ID
   • Placement
   • Placement ID
   • Ad ID
   • Ad type
   • Creative Type
5. Metrics
   • Impressions
   • Clicks
6. Save and Run.

Per Placement and per Ad ID, subtract the number of tracking clicks from the number of tracking impressions. Be sure to include the "Ad Type" filter to exclude impressions that are not tracking ads.

Add up the results from instances where there were more tracking clicks per placement than tracking impressions. This result should be the number that shows up on the invoice line item.

How tracking ad impressions and clicks are displayed

Tracking ad impressions will appear on your invoice as "TRACKING AD IMPRESSIONS," and tracking ad clicks will appear as "TRACKING AD CLICKS."

How different fees appear on an invoice

Learn more about Campaign Manager 360 fees