Fees

When you sign up for Campaign Manager 360, your business negotiates and signs a contract with Google that outlines your fees and payment terms. Payment terms specify how many days your business has to pay an invoice after it's issued.

We've simplified our fees for using Campaign Manager into 4 types:

• Display CPM (Cost per Thousand Impressions): This is our standard fee for serving display ads. You're charged for every thousand impressions served. Tracking ad impressions are also calculated based on this fee and will appear as a separate line item on your invoice.
• Video CPM (Cost per Thousand Impressions): This fee applies to serving video-compatible creatives, even if some do not include actual video elements. You'll be charged for every thousand impressions served. This fee also includes audio CPM, which will appear as a separate line item on your invoice.
• Advanced Display Upcharge: This is an additional fee for using advanced display formats, charged for every thousand impressions. You will pay this fee in addition to the Display CPM fee.
• Display CPC (Cost-per-click): You're charged every time a viewer clicks on an ad. Tracking ad clicks are also calculated based on this fee and will appear as a separate line item on your invoice.

View all fees associated with a specific billing profile
See how these fees appear on an invoice

Minimum Service Fee

Campaign Manager 360 contracts include a Minimum Service Fee, which is a fixed minimum amount you agree to pay monthly or annually, regardless of whether your Campaign Manager 360 fee reaches that amount.

If your calculated Campaign Manager 360 fees (including ad serving, clicks, tracking ads, rich media, etc.) fall below the Minimum Service Fee, the difference will be charged as the Minimum Service Fee on your invoice.