Campaign Manager 360
Verification deprecation
Campaign Manager 360's Verification is being rebranded to Brand Controls. This rebrand will improve existing workflows, allowing users to easily get a holistic view of brand safety coverage across their account and to choose brand safety settings for media running through Campaign Manager 360. There is a parallel period when users will default into Brand Controls and opt-in to Verification if required. Verification will be deprecated in February 2023. Going forward, clients will still be able to receive verification reporting through Instant Reporting. There will not be any changes to ad serving capabilities with this launch.
Planning tool will be removed
The Campaign Manager 360 planning tool will become read only starting on February 28, 2023. The tool will be fully deprecated on April 30, 2023.
Incompatible creatives will be removed
As part of our overall efforts to streamline our serving pipelines a number of non-working invalid creatives will be archived in Campaign Manager 360 and blocked from being used in Campaign Manager 360 serving.
Default tracking ad type change
By default, tracking tags will be exported with a new parameter (attributionsrc) that allows Campaign Manager 360 to register traffic with Chrome's Privacy Sandbox APIs. This won't have any effect on attribution.