Important: Some ads safety functions work only on Android 9 and up. Learn how to check and update your Android version.
Google Play services allow useful services on your device that make it more secure. Ads safety is part of Google Play services. Learn more about Google Play services and other services enabled through Google Play services.
Google Play services for ads safety give you services like:
- The ability to reset or delete advertising identifiers on your Android device
- Controls to opt-in or opt-out of personalized advertising
- Services to minimize ad spam and fraud
Important: Google Play services is different from the Google Play Store.
Control your preferences
To manage personalized ads on your Android device:
- Go to Settings.
- Tap Privacy
Ads.
- Tap Manage advertising ID
Ads.- Learn how to control your ads and opt-out options.
- For more information about ads, go to Google Ads Help.
How Google Play services for ads safety handles your data
To support ads safety-related functions on your device, Google Play services for ads safety may collect and store certain information, as described above.
Additional data collection
Google Play services for ads safety may collect and store the following data to support ads safety related functionality and to provide better service to all our users. The information Google collects, and how that information is used, depends on how you use our services and how you manage your privacy controls:
- When you're not signed in to a Google Account, unique identifiers like advertising identifiers may be used to show you ads relevant to your activity.
- When you’re signed in to a Google Account, depending on your settings and privacy controls, you may receive personalized ads based on sources like:
- The types of websites and apps you use on your device
- Unique identifiers such as advertising identifiers and browser cookies
- Your Google Account and activity information across devices
Any information that Google collects is used in accordance with Google's Privacy Policy.