This feature is only available in Analytics 360, part of Google Marketing Platform. Learn more about Google Marketing Platform. |
When you look at a view for a Roll-Up Property, you see aggregated data from all its Source Properties.
To compare the data for each Source Property side by side, use the Source Properties report (Audience > Roll-Up Reporting). This report lets you evaluate three sets of metrics for each of the Source Properties that supplies data for the Roll-Up Property:
Explorer tab > Summary viewIn the Summary view, you see all the default Acquisition-Behavior-Conversion metrics:
- Acquisition:
- Sessions
- % New Sessions
- New Users
- Behavior:
- Bounce Rate
- Pages / Session
- Avg. Session Duration
- Conversions (Ecommerce/Goals):
- Transactions/Goal Conversion Rate
- Revenue/Goal Completions
- Ecommerce Conversion Rate/Goal Value
The Site Usage view focuses on engagement metrics:
- Sessions
- Pages / Session
- Avg. Session Duration
- % New Sessions
- Bounce Rate
The Ecommerce view is all about the money:
- Sessions
- Revenue
- Transactions
- Average Order Value
- Ecommerce Conversion Rate
- Per Session Value
The primary dimension for this report is Source Property Display Name.