Follow these instructions to create an audience of users who have signed up for your newsletter. You can also use this method to create an audience of users who registered for your website.
Watch a short video (00:32) to see how to to create the audience in Google Analytics.
Set up an audience of users who signed up for your newsletter
Before you begin
To create the audience you need to:
- Have the Editor role for the property in which you want to create the audience
- Set up the sign_up event on your website or app
- Set the Industry category for your property to one of the following:
- Arts & Entertainment
- Beauty & Fitness
- Finance
- Games
- Internet & Telecom
- Jobs & Education
- Real Estate
- Shopping
- Travel
You can temporarily switch the industry category for your property to use a suggested audience for that industry. Once you create and save the audience, you can switch back to your previous industry category.
Create the audience
- In Admin, under Data display, click Audiences.
Note: The previous link opens to the last Analytics property you accessed. You can change the property using the property selector. You must be a Marketer or above at the property level to create the audience.
- Click New audience.
- Under Suggested Audiences, go to Shopping and select Registered users.
If you set your property's industry category to Arts & Entertainment, Beauty & Fitness, Finance, Games, Internet & Telecom, Jobs & Education, Real Estate, or Travel, you'll see that instead of Shopping.
- Click Save.
- Your new audience appears at the top of the management table.
Use the audience in Google Ads
To use the audience in Google Ads you need to:
- Activate Google Signals for the Analytics property
- Link your Google Ads and Analytics accounts and enable personalized advertising