Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.
Google continuously re-reviews ads to ensure that they conform with our policies. During the standard re-review process, our system may identify disapproved ads that no longer violate our policies. If your ad was disapproved for an extended period of time and our enforcement system later decides that the policy no longer applies, we may keep the ad disapproved and classify the ad as 'Past Violation'. We do this to prevent you from unintentionally exhausting spend on old ads. In order to re-activate your ads, please follow the steps below:
Instructions
- In your Google Ads account, click the Campaigns icon
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- In the 'Status' column, hover over the 'Disapproved' status.
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If available, click the Appeal link.
Note: If you don’t have this link, the associated policy doesn’t allow campaign submission. You’ll need to make and save minor edits to each ad to trigger a review.
- Under 'Reason for appealing', select Dispute decision or Made changes to comply with policy.
- Under 'Appeal the following', select which ads you want to appeal.
- Click Submit.
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