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Related policies and common disapprovals
The following Google Ads policies are particularly relevant to call assets and are often associated with disapprovals.
Unverified phone number
To promote a better user experience, phone numbers must be verified by Google before they can be used in ads and assets.
See the Unverified phone number policy for more information and troubleshooting steps for verifying a phone number.
Unacceptable phone number
Phone numbers in ads and assets must be accurate, active, relevant to the business being advertised and visible on the website linked in the ad.
See the Unacceptable phone number policy for more information and troubleshooting steps for ensuring that a phone number is in the correct format.