Ad intent chips are buttons showing relevant terms that AdSense generates by scanning the existing text in your page’s paragraphs where you have products or other commercial opportunities mentioned. When clicked, the chips open a dialog that shows users ads related to your content, helping increase your earnings.
How ad intent chips work
AdSense automatically places ad intent chips at the end of paragraphs on your pages where we can detect eligible content. When a user clicks on an ad intent chip a dialog opens with a number of ads which are relevant to the chip the user clicked.
FAQs
Can I turn on ad intent links, ad intent anchors, and ad intent chips at the same time?
Yes, they can all be turned on at the same time. Ad intent formats work best together, but you can use any ad intent format by itself.
How many ad intent chips will AdSense place per page?
While the number of ad intent chips per page will depend on your content, we take steps to maintain a good user experience.
Can I prevent ad intent chips from appearing in certain regions on my page?
Yes. You can use the google-anno-skip class to exclude ad intent chips from areas of your page.
This example shows you how to prevent all of the elements inside a specific div on your page from showing ad intent chips:
<div class="my-class-1 my-class-2 google-anno-skip">
<p>Google Pixel 6.</p>
<p>Pixel 6 is Google's most successful smartphone launch yet.</p>
</div>
Google won't place ad intent chips for "Pixel 6" even if its an eligible mention.
