Ad Manager partner management publishers typically have different revenue shares associated with various inventory sources. Partner management allows you to use track assignments to define your relationship with each partner and control how your demand budgets should serve to their inventory. You can optimize your margins assigning relative weights to individual track assignment, prioritizing campaign delivery to some inventory segments over others.
Fill rate optimization can be used for use cases outside of partner managements, such as prioritizing Live versus VOD inventory, and primetime over daytime content. Learn how to add and configure a track assignment, including how to activate fill-rate optimization.
How fill-rate optimization works
Taking an example of Ad Unit A, with a weight of 10, and Ad Unit B, with a weight of 2.
When a campaign targets "Ad Unit A OR Ad Unit B", we will prioritize that campaign’s budget towards Ad Unit A. The primary goal of the ad server remains ensuring that all campaigns deliver on schedule, so there are mechanisms to allow delivery on Ad Unit B as needed to stay on schedule.
How fill-rate optimization works over a campaign’s lifetime
- We begin to restrict campaign delivery to Ad Unit B, which leads to Ad Unit A seeing a higher fill-rate in comparison.
- If we do not see sufficient traffic coming from Ad Unit A, and the campaign begins to fall behind schedule, we increase delivery to Ad Unit B as needed.
- At the end of a campaign’s lifetime, there is an override mechanism to deliver as fast as possible to ensure that campaign goals are met.
If a campaign only targets inventory of the same weight (for example, Ad Unit A only), its delivery is not impacted by this feature.
