Create data labels for publisher provided signals

If you work with third-party data providers to help you scale your audience data through publisher provided signals (PPS), you can optionally label these requests with data labels. Use the data labels to inform buyers if some or all of your PPS audiences were curated with the help of a third-party partner, such as a DMP.

Labeling the source of your PPS audiences, in turn, can better inform your buyers of the source of the data segments they’re buying into. 

Initially, data labels can only be applied to PPS Audience data. We may add support for additional taxonomies and additional types of metadata in the future.

To use data labels, you must have PPS enabled on your network.

Create a data label for PPS 

1. Sign in to Google Ad Manager.
2. Click Inventory, and then Publisher provided signals.
3. On the "IAB Audience Taxonomy" card, click View or create mappings.
4. Click Data label, then New data label, and complete the following steps:
   1. Enter a name for the data label.
      In general, we suggest your data label names align with the names of the third-party data providers for easy recognition. 
   2. Select the data provider to provide audience insights. 
      When no data provider is selected, the data is interpreted as being provided by the publisher.
   3. Choose one or more applicable targeting keys or audience segments.
5. Click Save.

View or update your data labels

1. Sign in to Google Ad Manager.
2. Click Inventory, and then Publisher provided signals.
3. On the "IAB Audience Taxonomy" card, click View or create mappings.
4. Click Data label.
5. On the table, under "Name," review your existing data labels.
6. For details, check the columns for "Data provider," "Targeted keys," and "Targeted segments."
   Tip: Hover over the "Targeted keys" and "Targeted segments" entries for their values.
7. To update a label, click the label’s name, make your changes, and click Save.