The Overview and insights data card provides a snapshot of your network's performance over the selected time period. Information about impressions, revenue, and eCPM can be filtered by dimensions and channels. A period-over-period comparison and chart can display how performance has trended over time.
Add the card
- Sign in to Google Ad Manager.
- On a customizable workspace, click Add data card.
- Under the "Overview and insights" data card, click Add.
Explore the Overview card
- To review programmatic or non-programmatic channels, on the card, click
and select an option:
- Programmatic channels: Impressions transacted through Ad Exchange open auction, Preferred Deals, Private Auctions, and Programmatic Guaranteed. Note that the Programmatic channel report dimension is included so that you can view this information in reports.
- Non-programmatic channels: Impressions from order line items, booked directly in Ad Manager.
- Review any Insight cards.
Tip: If there are multiple insight cards, click the arrows to move through the stack. - To open a report with the card’s metrics and dimensions, or the specific insights, click View in reporting.
About the Insight cards
Ad Manager can make suggestions and highlight revenue opportunities based on the performance of your Ad Manager and Ad Exchange accounts. These insights may include:
- Knowing what's changing
See which advertisers, countries, devices, or inventory sizes are significantly performing or falling behind. Get notified when something seems out of the ordinary, such as a large drop or increase in revenue or viewability for particular inventory. - Comparing your network to similar publishers
See how your network's latency and viewability compare with other Ad Manager networks with similar impression volume and inventory within your vertical. These comparisons have been scaled to match your own inventory. - Finding new opportunities
Looking at comparable publishers, Ad Manager displays revenue potential using AMP, First Look, and other features.
