About rate card updates

Our updated rate card model now charges for impressions at different tiers of usage, rather than at one tier for all impressions across a network.

As a network progresses through the tiers, the charges for each tier are invoiced. Each tier covered by impressions served gets a line in the invoice.  

View a sample rate card and invoice

Please review the following example to understand rate card updates. Note that the rates here are examples only. Check your order form for your specific rates.

Let's take the simplest case of a standalone network, and assume the network had 10M standard impressions: 

Previous model

In the previous model, the invoice would contain one line for standard ad serving impressions. Because all of the impressions for a given month were billed at the same rate, the invoice under the prior billing model looked like this:

Updated model

Under the new model, a publisher can progress through the different tiers, with the impressions being billed at different rates throughout the month.

Here’s a sample rate card under the new billing model:

The invoice would therefore include a line for each applicable tier:

Note how the updated model adds a line for the second 5M impressions, which have a different CPM.

Tip: To calculate the amount, multiply impressions by CPM and divide by 1000.
Amount = (Impressions x CPM) ÷ 1000

Run reports to better understand your invoice

You can run reports to review the number of impressions under each type of ad serving. For details, visit Create reports for impression data.